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How To Choose A Wedding Videographer
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Choosing Wedding Party (groomsmen)    -   How to plan a wedding around weather changes   -   How to pick a perfect wedding dress

Basic Tips For Planning A Wedding    -   How To Choose A Videographer
One common question a lot of brides have is: by:  California Videographer Genesis Video Productions
Should I hire a professional video production company or should I just save money and have my "Uncle Charlie" videotape it?

"Uncle Charlie" is a common term used by professional videographers to describe a family member or friend who volunteers to videotape the wedding. So, what are the plusses and minuses of using Charlie? The biggest plus is the cost: He is usually free.

What are the disadvantages? Unfortunately for brides, there are many:

1. Video quality: Some Uncle Charlies still use old VHS or VHS-C cameras, which have a horizontal resolution of only about 270 lines, compared to the MiniDV most professional videographers use, which has a resolution of about twice that of VHS. What does this mean? A professional videographer's equipment will produce much improved video quality and color saturation.

2. Blurry, shaky camerawork: Remember that last family reunion Uncle Charlie videotaped? Shaky (due to no tripod), sometimes blurry, sometimes too light or dark exposure, with endless zooming in and out? Well, your wedding could end up looking the same. A professional video company will set up cameras on tripods for rock-solid camera shots. Zooms are kept to a minimum and the light gain is expertly controlled.

3. Poor camera position: A lot of Uncle Charlies simply sit somewhere in the audience and try to zoom in past those seated in front of him to videotape the bride and groom. What happens? Ask yourself, do you really want half of the frame taken up by Aunt Edna's beehive hairdo? On the other hand, a professional video company with two cameras will switch back and forth from one camera to the other to give you the best possible shot at all times.

4. Poor audio. Don't count on the P.A. system to provide decent audio. We have done many weddings where our wireless microphone system or MP-3 recorder on both the groom and officient saved the day.

5. Missed highlights: A lot of Uncle Charlies lay the camera down after the ceremony and join in the festivities. Big mistake. Brides and grooms expect to see the reception highlights, such as the grand entrance, the toast and speeches, cake cutting, first dance, other dances, and the bouquet and garter tosses. A good video production company will capture all of these precious moments, and, if desired, even get interviews of the bridal party and friends.

6. Worst case scenario: What is the worst thing that could happen with Uncle Charlie? How about this true story that happened to a friend of mine whose son got married not too long ago: The aunt of the bride supposedly had videotaped "a lot of weddings" and was all lined up to do their wedding. What happened? The Videographer Aunt just didn't show up. Oops.

The bottom line: You get what you pay for, and with a professional video production company, you are buying peace of mind. Your wedding is a precious event that will be expertly captured by experienced professionals.

According to a survey of brides by Breakthrough Marketing, "brides in the planning process of the wedding do not immediately realize the impact of a professionally-produced video. Before the wedding, while brides are making plans, over half (54%) rank video as one of the Top 10 most important bridal services. However, that number increases to 79% AFTER the wedding, as brides look back and assess the individual value of each service. Before the wedding, 23% of brides view video as a Top 5 service. After the wedding, that number climbs to 42%. The value of video becomes greater after the wedding."
By Peter Cannon:  A California Videographer - http://www.genesisvideos.com/

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